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THE NO-BULLSHIT GUIDE TO WORKING WITH BRANDS
INTRODUCTION
Introduction (1:49)
SETTING EXPECTATIONS
Assumptions (1:30)
Expectations v Reality (1:28)
Skills You Need (1:16)
Costs to Running a Blog (1:27)
WAYS TO MAKE MONEY
Intro (0:30)
Ads (1:20)
Affiliate Sales (2:54)
Sponsored Content & Misc (2:26)
BEFORE REACHING OUT TO BRANDS
When Am I Ready to Work with Brands? (0:56)
How to Put Together a Media Kit (5:10)
Building a Portfolio (0:51)
Strategize Your Portfolio (1:43)
HOW MUCH SHOULD I CHARGE
Where Do I Even Start? (1:28)
Basic Principles About Pricing (2:23)
Building Your Pricing Sheet (0:51)
Link, Don’t Attach (0:39)
The Cons (or are they Pros? (0:37)
FINDING THE RIGHT CONTACT
Where to Start (1:54)
PR Companies (1:15)
Destinations (0:41)
Email Tools (0:32)
THE ART OF THE COLD CALL (OR EMAIL)
What to Expect (0:51)
Your Initial Email (2:47)
Gmail Canned Responses (0:52)
NEGOTIATING
Intro (0:25)
In Exchange (2:28)
Negotiating When You Reach Out (1:24)
Negotiating When They Reach Out & How You Should Pitch Rates (4:51)
When to Say No (0:42)
Press Trips (1:07)
THE PHONE CALL
Preparing for the Call (1:15)
Intro (0:46)
How to Handle the Call (4:07)
Follow Up After the Call (0:28)
WORKING WITH THE BRAND
Intro (0:18)
Lessons I’ve Learned & Best Practices (3:41)
Tips for the Contract (1:51)
Collecting Payment (1:54)
Sending Deliverables & Numbers (0:43)
How to Get the Company Back Again (0:44)
Closing (0:30)
Interviews
Introduction (0:14)
Josh McNair | California Through My Lens (11:47)
Mari Takahashi | AtomicMari (10:25)
Veronica Homes | IZEA (11:36)
Debbie Arcangeles ? The Offbeat Life Podcast (14:27)
In Exchange
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