This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
THE NO-BULLSHIT GUIDE TO WORKING WITH BRANDS
INTRODUCTION
Introduction (1:49)
SETTING EXPECTATIONS
Assumptions (1:30)
Expectations v Reality (1:28)
Skills You Need (1:16)
Costs to Running a Blog (1:27)
WAYS TO MAKE MONEY
Intro (0:30)
Ads (1:20)
Affiliate Sales (2:54)
Sponsored Content & Misc (2:26)
BEFORE REACHING OUT TO BRANDS
When Am I Ready to Work with Brands? (0:56)
How to Put Together a Media Kit (5:10)
Building a Portfolio (0:51)
Strategize Your Portfolio (1:43)
HOW MUCH SHOULD I CHARGE
Where Do I Even Start? (1:28)
Basic Principles About Pricing (2:23)
Building Your Pricing Sheet (0:51)
Link, Don’t Attach (0:39)
The Cons (or are they Pros? (0:37)
FINDING THE RIGHT CONTACT
Where to Start (1:54)
PR Companies (1:15)
Destinations (0:41)
Email Tools (0:32)
THE ART OF THE COLD CALL (OR EMAIL)
What to Expect (0:51)
Your Initial Email (2:47)
Gmail Canned Responses (0:52)
NEGOTIATING
Intro (0:25)
In Exchange (2:28)
Negotiating When You Reach Out (1:24)
Negotiating When They Reach Out & How You Should Pitch Rates (4:51)
When to Say No (0:42)
Press Trips (1:07)
THE PHONE CALL
Preparing for the Call (1:15)
Intro (0:46)
How to Handle the Call (4:07)
Follow Up After the Call (0:28)
WORKING WITH THE BRAND
Intro (0:18)
Lessons I’ve Learned & Best Practices (3:41)
Tips for the Contract (1:51)
Collecting Payment (1:54)
Sending Deliverables & Numbers (0:43)
How to Get the Company Back Again (0:44)
Closing (0:30)
Interviews
Introduction (0:14)
Josh McNair | California Through My Lens (11:47)
Mari Takahashi | AtomicMari (10:25)
Veronica Homes | IZEA (11:36)
Debbie Arcangeles ? The Offbeat Life Podcast (14:27)
Sending Deliverables & Numbers
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now
